Tuesday, May 30, 2006

 

What am I going to write

As you can see from the blogroll, Switzerland is an extremely well documented country. Thanks to their mature tourism industry, they have excelled in marketing everything they have. They even have an organization for national branding. (You can also check your information about Switzerland by taking this quiz.)
So instead of writing about, say, Davos, I'll try to write about parking problems there. So my hours wasted there to find a parking area will turn into a shared experience.
Similarly, English speaking communities' non-profitweb sites and a few commercial sites offer very rich information about Switzerland for those living or moving into here. A few examples:

however most of them seem to be addressing only British/Americans or the Europeans at best. For instance a nice web site called Comparis.ch suggests that you can replace your driver license within one year while this rule doesn’t apply to those from Turkey and Portugal (and a ton of others).
A report about the foreign population in Switzerland states that around 60% of all foreigners are from EU/EFTA countries and 40 % from the rest of the world. Including US and Japan we can say that two third of the foreign population is well covered. I will try to address the remaining one-third along with the main body. Ethno-marketing is part of my job and I notice that, that 1/3 is quite vibrant as well. They have over 100 organizations, publications and events. Of course for the first generation Turks, Albanians, Croatians and the like, English was not the most appropriate language to use but things are changing rapidly.


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